IPL Media Rights: Bidding value for TV, digital goes up to Rs 43,255 cr

According to the latest information with ANI, Package A is currently at Rs 23,575 crore, which is Rs 57 crore per match and Package B of Digital Rights for India is at Rs 19,680 crore, which is Rs 48 crore per match. This year, global giants like Zee Entertainment Enterprises Limited (ZEEL), Reliance-Viacom 18, Disney Star Network and Sony Network are in the fray to grab the rights to the event.

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